The New Frontier of Marketing is People

Employfluence • March 7, 2025

Not Cutting Through?

Whether it’s driving sales, communicating key company messaging, or hiring top talent, standing out on social media is becoming increasingly difficult—and expensive. Businesses are investing larger budgets into paid media, hiring third-party influencers, or, in many cases, resorting to generic AI-generated content. But the key to true engagement isn’t found in ads or algorithms.


Its Time to Add People Power!

People are more interested in other people than the companies they work for. Whether it’s shortening the sales pipeline, amplifying corporate messaging, or attracting top-tier talent, businesses are sitting on an untapped resource: their own employees. Employee advocacy programs transform a company’s workforce into a powerful marketing channel, leveraging their voices to create authentic, high-impact content.



People

Why Employee Adcocacy?


Empowering Voices, Driving Growth

An employee advocacy program strengthens brand presence, builds trust, and humanizes corporate messaging. By encouraging and incentivizing employees to share authentic content, businesses can amplify their reach, enhance credibility, and drive revenue growth.


The Numbers Speak for Themselves

-65% of companies report increased brand recognition after implementing an employee advocacy program.

-64% of businesses credit employee advocacy with attracting new clients.


To Deliver Brand Messaging

-Authentically promoting key messages such as product innovations and sustainability initiatives to a broader audience.


To Improve the Sales Pipeline

-Staying present in the feeds of prospects and decision-makers.

-Coordinating sales-specific content at key times.


To Recruit the Best Talent

-Peer-to-peer recruitment attracts high-quality candidates who stay longer.

-Saving thousands in external recruitment fees.



The Tangible Benefits of Employee Advocacy




1. Bigger, More Engaging Reach

Content shared by employees receives 8x more engagement than content shared by company channels. Additionally, 76% of individuals trust content shared by people over brands, leading to a 25% increase in brand awareness for companies with active employee advocacy programs.


2. More Quality Leads

Leads generated through employee advocacy and referrals convert 7x better than other leads. In fact, 59% of B2B decision-makers trust a company’s thought leaders over its branded content when making purchasing decisions.


3. Reduced Marketing Budget

Employee advocacy programs can cut marketing costs by up to 30% by increasing organic reach. With the rising cost of LinkedIn sponsored ads, leveraging employee-generated content can result in significant savings.


4. Recruit (and Retain) Top Talent

Companies with strong employee advocacy programs are 58% more likely to attract top talent. Employee referrals are 4x more likely to be hired and stay 75% longer in a company. Additionally, businesses see a 37% higher retention rateamong employees engaged in advocacy programs.


5. A Rising Tide Lifts All Ships

Personal branding benefits both the company and its employees. It’s a mutually beneficial cycle where individuals enhance their industry reputation while amplifying the business’s reach and credibility.


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How Panasonic Toughbook Built a Laser-Focused Employee Ambassador Program That Drove 22 Key Meetings

By sebastianaguilarve • July 23, 2025
In the world of B2B sales and enterprise technology, creating genuine connections with decision-makers is challenging. But what if instead of trying to go viral or flood your channels with content, you zoomed in way in? That’s exactly what Panasonic Toughbook did. In our latest podcast episode, we sat down with Birgit Raes , a top sales enablement specialist at Panasonic, to uncover how she and her team built a hyper-targeted employee brand ambassador program, resulting in 22 meetings booked with their most valuable prospects. What Made This Program So Different? Most companies launching advocacy or ambassador programs go broad. They chase impressions, likes, and “reach.” But Birgit and her team flipped that approach on its head. Instead of asking all employees to become advocates, they started with just five experts, people who were already credible voices online and had a natural presence on platforms like LinkedIn. And instead of pushing content to a wide net of leads, they narrowed in on just 25 key accounts . That’s five ambassadors, each focusing on five high-priority clients . Why It Worked The magic of this initiative wasn’t scale, it was relevance . Each ambassador created or shared tailored content that resonated deeply with their target segment. Since they were already trusted and established in their field, their posts didn’t feel forced or corporate, they felt authentic. This razor-sharp alignment between: the ambassador’s voice , the client’s challenges , and the content’s value meant that decision-makers paid attention. The result? 22 booked meetings from just 25 targeted accounts . That’s not just ROI, that’s precision marketing at its finest. Key Takeaways from the Episode Start small, start smart : Not everyone in your company needs to be an ambassador. Focus on the ones already speaking the language of your clients. Depth over breadth : Likes are great, but conversations with the right people are better. Aim for business outcomes, not just brand awareness. Content that converts is personal : When your employees speak authentically and insightfully about client challenges, you build trust before you even make a call. Want to Learn the Full Strategy? Birgit breaks down exactly how they selected the right ambassadors, how they briefed them, and how they tracked success without relying on vanity metrics. If you're building (or rethinking) your ambassador program, this episode is a must-listen. 🎧 Listen to the full episode now : https://open.spotify.com/episode/00juuZ0InBkRgfLiJd48ez?si=VH6LFLZ5Sj2K3nnTwLDLLQ 
What Manchester United can teach us about employee advocacy

What Manchester United Can Teach Us About Employee Advocacy

By sebastianaguilarve • June 22, 2025
Discover what Manchester United can teach your business about employee advocacy. Learn how internal culture, leadership, and belief turn employees into powerful brand ambassadors.