When we hear the name Donald Trump, we think politics, controversy, bold claims… and a personal brand so strong, it turned real estate into reality TV and business into a global headline.
But beyond the noise, there’s one overlooked factor that brands should pay very close attention to:
Trump never marketed alone.
He built an army of advocates, people who shared his messages, amplified his voice, and believed they were part of something bigger.
Sound familiar?
That’s employee advocacy at its rawest and most viral form.
While your company might not be launching presidential campaigns, it is launching ideas, services, and cultures. And guess what?
Your people are your best megaphones.
Your employees can build trust faster than your logo ever will.
What Trump Did (That You Should Too):
✅ Created a clear, repetitive message.
✅ Gave people phrases and content to share.
✅ Empowered followers to become the front line.
Now apply that to your brand:
Are your employees just filling roles, or are they helping tell your story?
Here’s How to Make Your People Your Trump Card:
- Train Them: Just like any good campaign, give your team the tools to speak on brand, but authentically.
- Involve Them: Employees don’t want to repost generic company content. They want to feel part of the mission.
- Recognize and Reward: Advocacy works best when there’s a why. Recognition fuels repetition.
You don’t need Trump’s politics, but you should steal his strategy:
Build a movement from the inside out.
Start with your employees. The votes (and the leads) will follow.
