Employee Advocacy Program
Step 1: Workshop
Understanding the Opportunity
1
Goal
Identify where employee advocacy fits in your business. Use insights on brand voice and engagement to build a tailored advocacy program.
2
Development
-Assess current marketing efforts & content effectiveness.
-Define key targets: Sales, budget allocation, recruitment, brand awareness.
-Understand the company structure and start Inspiration Session.
Real examples with real metrics.
3
Outcome
A clear blueprint of how Employee Advocacy can benefit your business
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Step 2: Setup
Building the Foundation
1
Goal
Implement a structured and consistent Employee Advocacy program.
2
Development
-Identify the right tools to save time & money and establish
KPI's
to measure success and optimize content.
-Create mission, vision & channel strategy for employee-led content.
-Shifts from ads to people-powered marketing (reducing costs)
3
Outcome
Your Advocacy program is ready to launch.
Step 3: Management
Scaling & Sustaining
1
Goal
Run a long-term, sustainable advocacy program
2
Development
-Content & engagement managed by experts (you outsource to us) for continuos optimization & strategy updates.
-Performance tracking & reporting to ensure ROI, following models used by brands like Adobe or Microsoft.
-Long-term strategy for authentic, cost effective brand growth through real employee voices.
3
Outcome
A fully managed advocacy system that drives ongoing impact.
Return on Investment Calculator
📊 See the ROI of Employee Advocacy
Discover how much value your team can create by sharing content — and how it compares to paid ads.
Your Advocacy Value
🌐 Potential Organic Reach: 0
📈 Estimated Clicks: 0
💸 Value If You Paid for These Clicks: $0.00
You’d have to spend this much on paid ads to get the same results.
