When it comes to employer branding and recruitment marketing, few names resonate as strongly as Stuart (Stu) Hazell . With over 15 years of experience, Hazell has consistently proven himself as a forward-thinking leader who blends creativity with data-driven impact to redefine how organizations connect with talent. A Career Spanning Global Powerhouses Hazell’s professional journey is a testament to his ability to thrive in both digital and traditional marketing. Having held key roles at CA Technologies, IBM, and Workday , he has built and strengthened employer brands that not only attract but also resonate with talent across diverse global markets. Each chapter of his career has deepened his understanding of how to align corporate identity with the values, aspirations, and expectations of the modern workforce. Strategic Creativity Meets Measurable Impact What sets Hazell apart is his ability to blend strategic creativity with data-driven precision . Employer branding isn’t just about eye-catching campaigns, it’s about creating an authentic, sustainable narrative that reflects company culture while also measuring its impact on talent pipelines and recruitment outcomes. His work bridges that gap, making employer brands both inspiring and effective. Recognition and Influence As an award-winning leader , Hazell has been celebrated for his innovation in employer branding and recruitment marketing. His achievements demonstrate a rare ability to stay ahead of trends, adopt emerging technologies, and bring fresh thinking to a discipline that is increasingly critical in today’s competitive talent landscape. Why His Work Matters Now In an era where candidates view the employer brand as seriously as they view consumer brands, Hazell’s contributions have never been more vital. Organizations are under pressure to stand out, communicate authentically, and deliver meaningful employee experiences. Leaders like Hazell are showing the path forward, where creativity and analytics meet to build brands that engage, attract, and retain talent worldwide. Conclusion : Stuart Hazell’s story is more than just a career biography, it’s an example of how visionary leadership in employer branding can shape the way companies and candidates connect on a global scale. To listen to the podcast click here: https://open.spotify.com/episode/5m4o6LinFkdnjA8sNfhmUn?si=JjY5V_MyTqW9jGw2qjlMvg
How Panasonic Toughbook Built a Laser-Focused Employee Ambassador Program That Drove 22 Key Meetings
In the world of B2B sales and enterprise technology, creating genuine connections with decision-makers is challenging. But what if instead of trying to go viral or flood your channels with content, you zoomed in way in? That’s exactly what Panasonic Toughbook did. In our latest podcast episode, we sat down with Birgit Raes , a top sales enablement specialist at Panasonic, to uncover how she and her team built a hyper-targeted employee brand ambassador program, resulting in 22 meetings booked with their most valuable prospects. What Made This Program So Different? Most companies launching advocacy or ambassador programs go broad. They chase impressions, likes, and “reach.” But Birgit and her team flipped that approach on its head. Instead of asking all employees to become advocates, they started with just five experts, people who were already credible voices online and had a natural presence on platforms like LinkedIn. And instead of pushing content to a wide net of leads, they narrowed in on just 25 key accounts . That’s five ambassadors, each focusing on five high-priority clients . Why It Worked The magic of this initiative wasn’t scale, it was relevance . Each ambassador created or shared tailored content that resonated deeply with their target segment. Since they were already trusted and established in their field, their posts didn’t feel forced or corporate, they felt authentic. This razor-sharp alignment between: the ambassador’s voice , the client’s challenges , and the content’s value meant that decision-makers paid attention. The result? 22 booked meetings from just 25 targeted accounts . That’s not just ROI, that’s precision marketing at its finest. Key Takeaways from the Episode Start small, start smart : Not everyone in your company needs to be an ambassador. Focus on the ones already speaking the language of your clients. Depth over breadth : Likes are great, but conversations with the right people are better. Aim for business outcomes, not just brand awareness. Content that converts is personal : When your employees speak authentically and insightfully about client challenges, you build trust before you even make a call. Want to Learn the Full Strategy? Birgit breaks down exactly how they selected the right ambassadors, how they briefed them, and how they tracked success without relying on vanity metrics. If you're building (or rethinking) your ambassador program, this episode is a must-listen. 🎧 Listen to the full episode now : https://open.spotify.com/episode/00juuZ0InBkRgfLiJd48ez?si=VH6LFLZ5Sj2K3nnTwLDLLQ
